A Gift To Honor Moms On Mother's Day April 18, 2017 16:14
Mother’s Day is our favorite holiday at Bright Endeavors. Every year around Mother’s Day we launch a special, limited edition scented candle to honor the moms that participate in our program as well as the moms we hope to reach. One of our young moms, Olivia, confirms, “This means a lot to have a special scent to honor moms, we work hard!”
Right after the New Year, Bright Endeavors staff and participants start thinking about a new scent for Mother’s Day. This past January, we started by looking at various trend forecasting materials related to fragrance and home décor to gather ideas. As a team, we narrowed down the scent directions to; a rose and currant scent, a freshly cut stem and floral scent and a jasmine and white tea scent. Our fragrance company, Lebermuth has thousands of fragrances to choose from so by creating 3 distinct directions, it helped them to pull variations within those categories and send samples.
At the end of the month, we received 12 different samples and immediately began testing for our favorites. We tested if the new scent would be complimentary to Bright Endeavors other candles, if the scent resonated with Mother’s Day and spring and if our customers would like it! Staff and young moms in our program weighed in on favorites. After tallying up all the votes, a scent was chosen.
Next, the young moms assessed naming options and label designs for the new candle. Laneisha, one of our young moms wanted to confirm that this would be a luxury candle since, “it is limited edition and different from the other candles that we make.” We found that gathering information from both staff and the young moms who make the candles everyday produced a well-rounded survey.
Christina, another mom gave the feedback, “I was excited for the new scent. I think we should do something really pretty, but not something too motherly, because what if other people who aren’t moms want to buy the candle too? Maybe something purple and floral for the design.”
Every week, the team at Bright Endeavors meets with the current group of young moms to give updates about sales goals, marketing efforts and of course solicit feedback and ideas for new products. Our new scent, Black Currant Orchid was chosen as a group effort and we are excited to share it with you.
#LightACandleGiveThanks November 11, 2016 15:38
In the days leading up to Thanksgiving, participants at Bright Endeavors are sharing what they are thankful for in this season of their lives.
At Bright Endeavors, we promote an environment of giving. We give stability now and opportunities for the future to a young mom so that she is able to give these to her family.
We do this specifically through our paid job training program where we give the guidance and job skills young moms need to secure quality employment and begin on a path towards professional success.
As we have a busy holiday season of candle production, we want to pause for a moment to think about a greater picture, a picture of gratefulness.
Follow us on Facebook (/BrightEndeavors), Instagram (@bright_endeavors) and Twitter (@BrightEndeavors) and search the hashtag #LightACandleGiveThanks to pause with us for a moment of thanks.
We also encourage you to use the hashtag in the month of November to share with the young moms your stories of thanksgiving.
Meet Geneva September 02, 2016 12:31
Geneva says, "I had just completed a Certified Nurses Assistant certification, but I learned I was pregnant and I felt like I couldn't go anywhere. I felt like I couldn't find a job...I just couldn't do it." A good friend gave her a flyer for Bright Endeavors' job training program and she decided to give it a try. "On my first day, I was nervous. I smile a lot when I'm nervous. I came in smiling at everybody." Since then, Geneva says that she has changed: "I've learned a lot of personal and professional skills: I'm confident, I bring my resume to interviews. Now during job interviews, I research the company before hand, look the interviewer in the eye, and ask good questions in the interview. My cohort [of other participants] has helped me a lot. We can relate to each other, and it helps me problem solve. I'm stronger now than I was when I started. I'm doing things I never thought I could do." Geneva loves making candles. In her role as a Finishing Specialist at Bright Endeavors, Geneva cleans freshly made candles, affixes labels, and signs each candle she makes before passing it to Quality Control Inspection. Her favorite scent is Lemon Tea.
"I never thought it was such a process to make candles," Geneva says. "It seems simple but you need to make sure the wicks are trimmed, votives are cleaned, make sure the products reflect us: clean cut & ready to go."
Geneva is anticipating a baby girl, due in October. “My daughter is pushing me. She's making me realize I can do things I didn’t dream of doing before…go back to school, pay off my loans, own a house!”
After spending time bonding with her baby, Geneva plans to move ahead with her professional goals: "I want to be a social worker. I want to help families come back together so that no child feels outcast. I hope to begin with little steps first, moving to larger steps."
Geneva continues, "Without this opportunity, I’d be home, sitting down, waiting for something to come to me. Bright Endeavors gives me a support system, and sees my value and worth. Now I have goals and aspirations. Now I know how to take care of myself so I can take care of my daughter."
She smiles. "It's going to be hard, but I'm ready."
Meet Valentine June 28, 2016 10:51
"I’m happy when I get a job done and I feel really great when I get to work independently!” Valentine has learned a lot about herself since coming to Bright Endeavors. As a mother of a 2 year old daughter, Valentine was looking for a way to feel happy and be a great mom. Her time at Bright Endeavors has given her the opportunity to see her strengths and identify ways that she wants to grow. "I was surprised that I liked calculating the measurements for making the candle scents. I’m going back to high school to get my diploma and getting to use these math skills at work makes me excited to get back into school!” As Valentine looks towards the future she has dreams that her daughter will be an amazing person – but, she adds, “I think we both can be awesome.”
Meet Shonarrow February 04, 2016 13:22
A young mother at 19 years old, Shonarrow was having difficulty finding a direction for her life. Most of her days were spent at home with little to do. One day her aunt encouraged her to learn more about Bright Endeavors.... Read more
Meet Sandra November 04, 2015 12:06
After becoming unemployed, Sandra was trying to figure out next steps for herself and her 4 year old daughter. She joined the Workforce Development Program at Bright Endeavors to find support and stable employment... Read more
Meet Jasmine August 10, 2015 15:59
At Bright Endeavors, I gained on-the-job experience and saw potential in myself that I had never seen before – a career felt possible! I became a mom at the age of 16. I didn’t know what kind of struggles I was going to face, but I made a promise to myself and my son... read more